Crowdsourcing - 1087 Words

Crowdsourcing: A better mousetrap or another trick? The art of gathering information for a prospective product has long been a tedious task of advertisers, manufactures, and entertainment producers since the inception of advertising. It was realized that if a company could figure out what consumers wanted or needed they could tailor their products or services to them and save money from making things no one wanted. However, to do this, companies or advertisers would have to gather large groups of people together and present the products or services and gather feedback from those people. While this was the model for decades, and still is the primary method of gathering information, there is a new and possibly better way to present new†¦show more content†¦It was noted in the article â€Å"Should we trust the wisdom of crowds?† by Stephen Overell: â€Å"BPs effort is more about public relations - appearing to be responsive. BP has handled the oil leak atrociously. So its priority is public relations first and the n eed for high quality information second, in that order. 20,000 ideas is unmanageable, youll need all sorts of procedures for sorting through them. Solving this sort of issue is a profoundly technical issue that the vast majority of people are ill equipped for.†(Castella, 2015) While public relations would be a good use of crowdsourcing to garner a methodology to improve a company’s public image, the company should be careful to actually utilize the information received, if they don’t, then the public could likely become cynical towards the whole concept of crowdsourcing. Crowdsourcing today, as survey groups were in the past, is a useful and effective tool for companies to use to ensure that the products or services they provide are something that the general public, or their customer base, is interested in. However, care must be taken to ensure that not only are the results are accurate and not tainted by some form of manipulation, but also that the information gathered is actually something that is used. In the first case, data manipulation could cause a company to provide something that doesn’t sell, and leave them withShow MoreRelatedDifferent Models of Crowdsourcing752 Words   |  4 Pagesâ€Å"Crowdsourcing† is a relatively recent concept that encompasses many practices. To a superficial analysis, it could result just as the outsourcing of tasks to a large group of people, instead of assigning such tasks to an in-house employee or contractor. But in my opinion, there is more to it. We have to consider it as a strategic model to attract an interested and motivated crowd of individuals, capable of providing solutions superior in quality and quantity to those that even traditional formsRead MoreThe Ethics of Crowdsourcing6215 Words   |  25 PagesStephanie Lee Ethics of Crowdsourcing ‘Crowdsourcing’; Innovation or Exploitation? Abstract Crowdsourcing is the concept of mass collaboration of external outsourced tasks typically from an institution to its community (Howe, 2005). This paper explores the two sides of crowd sourcing; whether this net-enabled community collaboration is accelerating innovation or exploiting the laborers with menial tasks of little to no benefit through an analysis of Soylent, one of the latest innovationsRead MoreEssay on Crowdsourcing AOL case630 Words   |  3 Pagesï » ¿MIS Management Information System Crowdsourcing at AOL Case Analysis 1. A brief analysis of the case study AOL engaged in what is called â€Å"micro-tasking†, and is believed to revolutionize the virtual workforce. Micro-tasking is what Daniel Maloney, an AOL executive, applied when he was faced with inventorying a vast video library. He broke the large job into small pieces and utilized a crowdsourcing IT platform, Mechanical Turk, in order to describe each task that he required to be done. EachRead MoreCrowdsourcing and Product Design Essay3478 Words   |  14 PagesCROWDSOURCING IN PRODUCT DESIGN FROM A MARKETING PERSPECTIVE ABSTRACT Crowdsourcing is the practice of  outsourcing  tasks including a form of compensation to a wide external group of people. It is a newly used term which refers to the process of obtaining services, ideas, or content by seeking contributions from a large group of people particularly from the online community rather than from traditional employees or suppliers. Multiple types of businesses nowadays are using crowdsourcing for aRead MorePositives and Negatives of Crowdsourcing888 Words   |  4 Pagesto gain more support from people that would not normally support them. It gives organizations a quicker, cheaper way to get themselves known in the community. Recently crowdsourcing like Kickstarter has become a way for organizations to fundraise money. This research paper will explore the positives and negatives of crowdsourcing as a way for organizations to raise money. The primary article that this paper will focus on is called â€Å"Fundraising: Oui or Non?† by Michael Kasier. In this article KasierRead MoreDifference Between Internal And External Crowdsourcing1181 Words   |  5 Pagesdifference between internal and external crowdsourcing can be summarized as follows: i) the internal crowd (employees) is known to the firm; ii) the crowd can be all employees of the firm, a subsidiary of the firm, or may also include partners and suppliers; iii) the crowd is specifically used for problem solving or aggregating ideas for innovation purposes; and iv) the crowd may also be anyone with internet or mobile remote access capable of participating in a crowdsourcing contest and vote on the ideas ofRead MoreMost Crowdsourcing Platform Implementation Projects Fail990 Words   |  4 Pages Most crowdsourcing platform implementation projects fail. To succeed, therefore, requires understanding of the importance of crowdsourcing platform as a strategic tool and the need for its continuous review throughout development and implementation phases. One of the critical success factors is the design of a robust revenue-generating infrastructure powered by a secure user and customer authenticated e-commerce engine. A crowdsourcing platform development is an investment at risk. The cost ofRead MoreAnalysis Of The Rise Of Crowdsourcing Issue On Wired Magazine1702 Words   |  7 Pagesideas from the online communities by posting requirements with bounties on the Website. This way of collecting online communities’ intelligences is called Crowdsourcing, which was first coined by Jeff Howe in his article â€Å"The Rise of Crowdsourcing† issue on Wired Magazine in 2006. In this essay, I will clear my view of the definition of crowdsourcing by give a brief description a bout the literature I have chosen, then I will do a background and features descriptions about two IT-related examples I haveRead MoreCrowdsourcing599 Words   |  3 PagesCrowdsourcing: Positives and Pitfalls Sarah McCracken IT 100 05/01/2016 Crowdsourcing Crowdsourcing is a way for a company to outsource certain task that normally would be handled from within the company. One well-known example of this is Wikipedia. Wikipedia is an encyclopedia in which users and site operators alike can edit or create content freely. (Wikipedia, n.d.) This aspect of the site makes it a more well-rounded reference source. While Wikipedia is mostly accurate, opinions andRead MoreWeb Based Micro Crowdfunding System For Startup Company1984 Words   |  8 PagesFinal Year Project 1 - Web based micro crowdfunding system for startup company Chapter 1 Introduction Background Crowdsourcing is an alternative of solving problems and getting something done by connecting with a large targeted group of people online via Internet whether look for extra knowledge, resources or expertise in advanced. Crowdsourcing is not new with the time being as beforehand we often look for collaboration with a specific group of people verbally. In other hand, crowdfunding is a